Too often I see entrepreneurs and small businesses hammering away at their leads with the same failed messages over and over again. If your email open rates are low, rethink…
Read More
All posts by Kim Albee
I had the privilege of participating on a panel discussion at Club E in Minneapolis this past week. I excerpted this segment from the discussion, because your content is the…
Great, engaging email marketing, requires relevant content – relevant in the eyes of your leads. But developing that content is one of the biggest hurdles that entrepreneurs and small businesses…
If you want to engage with the people who opt in to your email list, and become someone they know, like, and trust, think twice about autoresponders. Do you EVER…
You’re going to LOVE this! I found an excellent, and relatively short video that is going to open your eyes in several ways. But first, let me set the stage. If you’re trying to grow your list, one of the BEST ways to do that, is through effectively using Facebook and Facebook advertising.
I got a great question a few days ago, asking if I could talk about how contacts are becoming more relevant than subscribers. When we asked the question across a…
What is GDPR? It’s the General Data Privacy law that is going into effect in the European Union on May 25th, 2018. Why should you care? Because you are subject…
Are you getting the results from your email marketing that you want? Are your results getting worse? Here’s a cure for what might be ailing you… If you’ve got a…
This is the year to pay attention to SSL. With website attacks on the rise, Google announced last year that they would be identifying “unsafe” sites starting in 2018. “Safe”…
There has been a huge lie propagated on marketers. Something that was dreamed up by Email Service Providers to protect their email deliverability rating, claiming that you never know when…
