We’ve identified five signs that your email list could be dead or dying. This isn’t pretty stuff. This is the deep, dark, ugly side of email marketing. Have you been…
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All posts by Margaret Johnson
Someone has moved the cheese. Marketing results aren’t what they once were. What worked ten years ago, five years ago, heck, two years ago – those tactics don’t work any…
People who aren’t ready to buy aren’t going to buy because you want them to buy, on your schedule, in your timeframe. Your customers don’t know (and likely would not…
What could increasing your clickthrough rates possibly have to do with sales? Why do so many marketers still celebrate the open rates on their marketing emails? These burning questions and more,…
As a bit of a grammar nerd, I struggle with how acceptable it has become to write colloquially rather than correctly – the famous book “For Whom the Bell Tolls”…
There’s a huge difference between lead nurturing and autoresponders. Thanks to the over-use of the term “autoresponder” people tend to think they are the same – but they are different in…
What is the biggest challenge with email marketing? “Getting email results” is the obvious answer – and I hope that’s the first thing that popped into your head. But… is…
Stories from the trenches, typed in a tone of desperation and disbelief – that’s what we heard, when we started asking people if they were experiencing the same things we were…
“Subscribe to our blog” is the most common call to action (CTA) on WordPress websites, and one of the lowest-performing CTAs you can have on your site. You will, however,…
Don't Waste Your Small Business Dollars on SEO, until... Have you ever said these things? "We've hired a firm to do SEO for us," or "we need to appear in page one...
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