If you want to engage with the people who opt in to your email list, and become someone they know, like, and trust, think twice about autoresponders. Do you EVER…
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We’ve identified five signs that your email list could be dead or dying. This isn’t pretty stuff. This is the deep, dark, ugly side of email marketing. Have you been…
You’re going to LOVE this! I found an excellent, and relatively short video that is going to open your eyes in several ways. But first, let me set the stage. If you’re trying to grow your list, one of the BEST ways to do that, is through effectively using Facebook and Facebook advertising.
Someone has moved the cheese. Marketing results aren’t what they once were. What worked ten years ago, five years ago, heck, two years ago – those tactics don’t work any…
I got a great question a few days ago, asking if I could talk about how contacts are becoming more relevant than subscribers. When we asked the question across a…
What is GDPR? It’s the General Data Privacy law that is going into effect in the European Union on May 25th, 2018. Why should you care? Because you are subject…
Are you getting the results from your email marketing that you want? Are your results getting worse? Here’s a cure for what might be ailing you… If you’ve got a…
This is the year to pay attention to SSL. With website attacks on the rise, Google announced last year that they would be identifying “unsafe” sites starting in 2018. “Safe”…
There has been a huge lie propagated on marketers. Something that was dreamed up by Email Service Providers to protect their email deliverability rating, claiming that you never know when…
Do you look forward to your unsubscribes and opt-outs? Yeah… me neither. I figure if they get on my list in the first place, they are interested in what we…
