People who aren’t ready to buy aren’t going to buy because you want them to buy, on your schedule, in your timeframe. Your customers don’t know (and likely would not…
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Do you find yourself wanting and needing more leads? More qualified leads that might have a chance at turning into customers? There's a new technique that is gaining traction with...
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What could increasing your clickthrough rates possibly have to do with sales? Why do so many marketers still celebrate the open rates on their marketing emails? These burning questions and more,…
As a bit of a grammar nerd, I struggle with how acceptable it has become to write colloquially rather than correctly – the famous book “For Whom the Bell Tolls”…
A diamond is a reader’s best friend [remember this tagline]. When it comes to writing relevant content for your audience, making the main point quickly is essential. As the pace of our lives…
There’s a common misconception regarding marketing automation that may even be bigger than the one about humans use only 10% of their brain. I used this misconception example because it…
Does your website communicate more like a dollar store or more like a highly specialized store that attracts your perfect potential customer and not visitors who have no interest in…
What if I told you I send more emails and get fewer opt-outs while increasing my sender reputation. And I am convinced you can get those same results. Just imagine…
Want better engagement? Then you’ve got to segment. Do I sound like a broken record? You know this, right? You might be saying, “I AM segmenting and it’s not working!”…
By now you’re familiar with the ins and outs of email marketing, so I thought it would be fun to examine why people open and respond to emails from a…
