I got a great question a few days ago, asking if I could talk about how contacts are becoming more relevant than subscribers. When we asked the question across a…
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What is GDPR? It’s the General Data Privacy law that is going into effect in the European Union on May 25th, 2018. Why should you care? Because you are subject…
Are you getting the results from your email marketing that you want? Are your results getting worse? Here’s a cure for what might be ailing you… If you’ve got a…
This is the year to pay attention to SSL. With website attacks on the rise, Google announced last year that they would be identifying “unsafe” sites starting in 2018. “Safe”…
There has been a huge lie propagated on marketers. Something that was dreamed up by Email Service Providers to protect their email deliverability rating, claiming that you never know when…
Do you look forward to your unsubscribes and opt-outs? Yeah… me neither. I figure if they get on my list in the first place, they are interested in what we…
Do you want off of the time-for-money treadmill? I want to share with you something that anyone who is a consultant, or coach, software company, or if you offer…
People who aren’t ready to buy aren’t going to buy because you want them to buy, on your schedule, in your timeframe. Your customers don’t know (and likely would not…
Do you find yourself wanting and needing more leads? More qualified leads that might have a chance at turning into customers? There's a new technique that is gaining traction with...
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What could increasing your clickthrough rates possibly have to do with sales? Why do so many marketers still celebrate the open rates on their marketing emails? These burning questions and more,…
