This is the year to pay attention to SSL. With website attacks on the rise, Google announced last year that they would be identifying “unsafe” sites starting in 2018. “Safe”…
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There has been a huge lie propagated on marketers. Something that was dreamed up by Email Service Providers to protect their email deliverability rating, claiming that you never know when…
Do you look forward to your unsubscribes and opt-outs? Yeah… me neither. I figure if they get on my list in the first place, they are interested in what we…
Do you want off of the time-for-money treadmill? I want to share with you something that anyone who is a consultant, or coach, software company, or if you offer…
People who aren’t ready to buy aren’t going to buy because you want them to buy, on your schedule, in your timeframe. Your customers don’t know (and likely would not…
Do you find yourself wanting and needing more leads? More qualified leads that might have a chance at turning into customers? There's a new technique that is gaining traction with...
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What could increasing your clickthrough rates possibly have to do with sales? Why do so many marketers still celebrate the open rates on their marketing emails? These burning questions and more,…
As a bit of a grammar nerd, I struggle with how acceptable it has become to write colloquially rather than correctly – the famous book “For Whom the Bell Tolls”…
A diamond is a reader’s best friend [remember this tagline]. When it comes to writing relevant content for your audience, making the main point quickly is essential. As the pace of our lives…
There’s a common misconception regarding marketing automation that may even be bigger than the one about humans use only 10% of their brain. I used this misconception example because it…
