Does your website communicate more like a dollar store or more like a highly specialized store that attracts your perfect potential customer and not visitors who have no interest in…
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What if I told you I send more emails and get fewer opt-outs while increasing my sender reputation. And I am convinced you can get those same results. Just imagine…
Want better engagement? Then you’ve got to segment. Do I sound like a broken record? You know this, right? You might be saying, “I AM segmenting and it’s not working!”…
By now you’re familiar with the ins and outs of email marketing, so I thought it would be fun to examine why people open and respond to emails from a…
Does it seem like after reading all these email deliverability blogs that your emails are still landing who knows where? You’ve probably had a difficult time figuring out why some…
I was talking with a potential new customer who contacted us to review their deliverability and to see if we could help them with getting more of their emails to the…
Quick, if you could choose two words to describe your business in 2016, which two would they be? Sorry if I’ve opened fresh wounds. Have I? How ’bout we get…
How many BIG marketing goals did you have going into 2016? Of those, how many were met or exceeded? Each year, many small businesses make bold goals much like people…
The global marketing automation industry is set to grow from $3.65 billion in 2014 to $5.5 billion in 2019, making it a trend to watch. Companies that use marketing automation have 53%…
Great content marketing isn’t a one-and-done strategy. It takes strategic thinking and powerful behavioral analytics to achieve the speed, scale, and continuity to be successful in this uber-cluttered world of…
