If you’re like me, a marketing newbie, you’re just now discovering how critical good content marketing is for your brand. I must admit, I was totally naive to the importance…
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Category Archives: Content Marketing
Everyone enjoys a garden, whether for its tranquil aesthetics or respect and admiration for the effort it takes to grow a blossoming one. But if you’re like me, our thumbs may not…
Our own Kim Albee takes her marketing automation expertise and migrates north to meet up with online business guru Derek Gehl, Entrepreneur, Internet Marketer, Author, Speaker, and Coach — pretty…
Oh, where have the days of Mad Men (and Women) gone? We are far removed from those magical marketing days where we performed the lost art of face-to-face marketing to…
Are your email marketing metrics focused on your leads behaviors and interests? Do you know what your leads are doing after they click-through your email? What would be gained if…
Every successful marketing campaign starts with knowing your audience. You cannot craft a marketing project that reaches out to your chosen demographic and draws them in to your product or service without…
I want to talk to you about sending email through WordPress. When you get blog subscribers, do you know: Where those blog subscribers are kept? How they receive updates about your...
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Cue the bugles! Release the balloons! Break out the champagne! The open rate on your latest email is at 40% and still climbing! Ever have one of those days? How...
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Yet another article has hit the airwaves, with yet another buzzword (perhaps buzz-phrase would be a better term?). Yet another authoritative column writer in yet another authoritative publication has made...
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