Does your website communicate more like a dollar store or more like a highly specialized store that attracts your perfect potential customer and not visitors who have no interest in…
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Category Archives: Digital Marketing
The global marketing automation industry is set to grow from $3.65 billion in 2014 to $5.5 billion in 2019, making it a trend to watch. Companies that use marketing automation have 53%…
Great content marketing isn’t a one-and-done strategy. It takes strategic thinking and powerful behavioral analytics to achieve the speed, scale, and continuity to be successful in this uber-cluttered world of…
If you’re a small business marketer, figuring out which channels to use to deliver your messages, which content goes to which lead, and how often you should send messages can…
You want to grow every aspect of your business from generating more leads to understanding buying behaviors, so what better way than to use the Internet and its myriad of marketing…
Images make everything from a website to a social media page look good. And we all know “a picture’s worth a thousand words!” However, some images are TOXIC, and can…
Design impacts our lives in both subtle and apparent ways. From our phones to our household gadgets to our emails and landing pages, everything is a function of design. So…
Envision an eCommerce world where a lead’s transactions and activity record are captured in the same lead database. Under your breath, you’re probably saying “Sure, the next thing you’re going…
Let’s talk about the elephant in the room that few in email marketing are talking about: your “From” address. Most people think of the From address as just an address…
We as marketers work tirelessly to get leads to opt-in or subscribe…but then what? Often times, we just send them random emails with no rhyme or reason. Then we wonder…
