What is GDPR? It’s the General Data Privacy law that is going into effect in the European Union on May 25th, 2018. Why should you care? Because you are subject…
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Category Archives: Email Marketing
Are you getting the results from your email marketing that you want? Are your results getting worse? Here’s a cure for what might be ailing you… If you’ve got a…
There has been a huge lie propagated on marketers. Something that was dreamed up by Email Service Providers to protect their email deliverability rating, claiming that you never know when…
Do you look forward to your unsubscribes and opt-outs? Yeah… me neither. I figure if they get on my list in the first place, they are interested in what we…
People who aren’t ready to buy aren’t going to buy because you want them to buy, on your schedule, in your timeframe. Your customers don’t know (and likely would not…
What could increasing your clickthrough rates possibly have to do with sales? Why do so many marketers still celebrate the open rates on their marketing emails? These burning questions and more,…
As a bit of a grammar nerd, I struggle with how acceptable it has become to write colloquially rather than correctly – the famous book “For Whom the Bell Tolls”…
What if I told you I send more emails and get fewer opt-outs while increasing my sender reputation. And I am convinced you can get those same results. Just imagine…
Want better engagement? Then you’ve got to segment. Do I sound like a broken record? You know this, right? You might be saying, “I AM segmenting and it’s not working!”…
By now you’re familiar with the ins and outs of email marketing, so I thought it would be fun to examine why people open and respond to emails from a…
