Too often I see entrepreneurs and small businesses hammering away at their leads with the same failed messages over and over again. If your email open rates are low, rethink…
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Category Archives: Email Marketing
I had the privilege of participating on a panel discussion at Club E in Minneapolis this past week. I excerpted this segment from the discussion, because your content is the…
Great, engaging email marketing, requires relevant content – relevant in the eyes of your leads. But developing that content is one of the biggest hurdles that entrepreneurs and small businesses…
What is GDPR? It’s the General Data Privacy law that is going into effect in the European Union on May 25th, 2018. Why should you care? Because you are subject…
Are you getting the results from your email marketing that you want? Are your results getting worse? Here’s a cure for what might be ailing you… If you’ve got a…
There has been a huge lie propagated on marketers. Something that was dreamed up by Email Service Providers to protect their email deliverability rating, claiming that you never know when…
Do you look forward to your unsubscribes and opt-outs? Yeah… me neither. I figure if they get on my list in the first place, they are interested in what we…
People who aren’t ready to buy aren’t going to buy because you want them to buy, on your schedule, in your timeframe. Your customers don’t know (and likely would not…
What could increasing your clickthrough rates possibly have to do with sales? Why do so many marketers still celebrate the open rates on their marketing emails? These burning questions and more,…
As a bit of a grammar nerd, I struggle with how acceptable it has become to write colloquially rather than correctly – the famous book “For Whom the Bell Tolls”…
