What if I told you I send more emails and get fewer opt-outs while increasing my sender reputation. And I am convinced you can get those same results. Just imagine…
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Category Archives: Email Marketing
Want better engagement? Then you’ve got to segment. Do I sound like a broken record? You know this, right? You might be saying, “I AM segmenting and it’s not working!”…
By now you’re familiar with the ins and outs of email marketing, so I thought it would be fun to examine why people open and respond to emails from a…
Does it seem like after reading all these email deliverability blogs that your emails are still landing who knows where? You’ve probably had a difficult time figuring out why some…
I was talking with a potential new customer who contacted us to review their deliverability and to see if we could help them with getting more of their emails to the…
Quick, if you could choose two words to describe your business in 2016, which two would they be? Sorry if I’ve opened fresh wounds. Have I? How ’bout we get…
Great content marketing isn’t a one-and-done strategy. It takes strategic thinking and powerful behavioral analytics to achieve the speed, scale, and continuity to be successful in this uber-cluttered world of…
How is your email deliverability? Got any clue about what it really takes to reach the inbox when you send out emails? There are a lot of myths out there,…
If you’re still using the one-size-fits-all email paradigm, this post may read more like an obituary. I hate to be the one to notify you, but those emails have gone…
Design impacts our lives in both subtle and apparent ways. From our phones to our household gadgets to our emails and landing pages, everything is a function of design. So…
