What is GDPR? It’s the General Data Privacy law that is going into effect in the European Union on May 25th, 2018. Why should you care? Because you are subject…
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Category Archives: Lead Database
Envision an eCommerce world where a lead’s transactions and activity record are captured in the same lead database. Under your breath, you’re probably saying “Sure, the next thing you’re going…
Segment your leads. We hear it, and we read it, all over the web. I'm betting that 8 out of 10 marketing consultants have told their customers that they need...
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