I had the privilege of participating on a panel discussion at Club E in Minneapolis this past week. I excerpted this segment from the discussion, because your content is the…
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Category Archives: Lead Engagement
We’ve identified five signs that your email list could be dead or dying. This isn’t pretty stuff. This is the deep, dark, ugly side of email marketing. Have you been…
I got a great question a few days ago, asking if I could talk about how contacts are becoming more relevant than subscribers. When we asked the question across a…
People who aren’t ready to buy aren’t going to buy because you want them to buy, on your schedule, in your timeframe. Your customers don’t know (and likely would not…
What could increasing your clickthrough rates possibly have to do with sales? Why do so many marketers still celebrate the open rates on their marketing emails? These burning questions and more,…
Great content marketing isn’t a one-and-done strategy. It takes strategic thinking and powerful behavioral analytics to achieve the speed, scale, and continuity to be successful in this uber-cluttered world of…
How is your email deliverability? Got any clue about what it really takes to reach the inbox when you send out emails? There are a lot of myths out there,…
Lead scoring can be a great tool to distinguish your hyper-responsive leads from your do-nothing ones. But in order for lead scoring to be effective, you must employ a great content…
Envision an eCommerce world where a lead’s transactions and activity record are captured in the same lead database. Under your breath, you’re probably saying “Sure, the next thing you’re going…
Let’s talk about the elephant in the room that few in email marketing are talking about: your “From” address. Most people think of the From address as just an address…
