We as marketers work tirelessly to get leads to opt-in or subscribe…but then what? Often times, we just send them random emails with no rhyme or reason. Then we wonder…
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Category Archives: Lead Engagement
After Kim’s post last week “To Increase Lead Engagement You Need This One Thing,” I started thinking about what lead engagement means to me and our business. This was quite the…
The importance of Lead Activity Tracking is as much what NOT to do as it is a guide for what you COULD do. For instance, stopping an action is as…
Thank you so much for those who took our survey asking for your #1 marketing challenge [Awesome insight]. Surprisingly, by a large percentage, the number one challenge most marketers are…
You’re back! Either you could relate to the “3 Content Marketing Mistakes Newbies Make” or you just want to hear about my failures. Hopefully, the answer is both! On a…
Oh, where have the days of Mad Men (and Women) gone? We are far removed from those magical marketing days where we performed the lost art of face-to-face marketing to…
Increase Email Clickthrough Rates: Start Here Email is an important part of your online marketing strategy. Current studies show that email produces $40 for every $1 dollar invested. Are you…
What is the biggest challenge with email marketing? “Getting email results” is the obvious answer – and I hope that’s the first thing that popped into your head. But… is…
Are your email marketing metrics focused on your leads behaviors and interests? Do you know what your leads are doing after they click-through your email? What would be gained if…
Don't Waste Your Small Business Dollars on SEO, until... Have you ever said these things? "We've hired a firm to do SEO for us," or "we need to appear in page one...
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