We’ve identified five signs that your email list could be dead or dying. This isn’t pretty stuff. This is the deep, dark, ugly side of email marketing. Have you been…
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Category Archives: Lead Segmentation
Do you find yourself wanting and needing more leads? More qualified leads that might have a chance at turning into customers? There's a new technique that is gaining traction with...
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What if I told you I send more emails and get fewer opt-outs while increasing my sender reputation. And I am convinced you can get those same results. Just imagine…
If you’re still using the one-size-fits-all email paradigm, this post may read more like an obituary. I hate to be the one to notify you, but those emails have gone…
Lead scoring can be a great tool to distinguish your hyper-responsive leads from your do-nothing ones. But in order for lead scoring to be effective, you must employ a great content…
Increase Email Clickthrough Rates: Start Here Email is an important part of your online marketing strategy. Current studies show that email produces $40 for every $1 dollar invested. Are you…
Segment your leads. We hear it, and we read it, all over the web. I'm betting that 8 out of 10 marketing consultants have told their customers that they need...
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