There’s a common misconception regarding marketing automation that may even be bigger than the one about humans use only 10% of their brain. I used this misconception example because it…
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Category Archives: Marketing Automation
Quick, if you could choose two words to describe your business in 2016, which two would they be? Sorry if I’ve opened fresh wounds. Have I? How ’bout we get…
How many BIG marketing goals did you have going into 2016? Of those, how many were met or exceeded? Each year, many small businesses make bold goals much like people…
The global marketing automation industry is set to grow from $3.65 billion in 2014 to $5.5 billion in 2019, making it a trend to watch. Companies that use marketing automation have 53%…
If you’re a small business marketer, figuring out which channels to use to deliver your messages, which content goes to which lead, and how often you should send messages can…
You want to grow every aspect of your business from generating more leads to understanding buying behaviors, so what better way than to use the Internet and its myriad of marketing…
Lead scoring can be a great tool to distinguish your hyper-responsive leads from your do-nothing ones. But in order for lead scoring to be effective, you must employ a great content…
The importance of Lead Activity Tracking is as much what NOT to do as it is a guide for what you COULD do. For instance, stopping an action is as…
This is not a myth: Email marketing is one of the highest returns-on-investment (ROI) of any online marketing strategy, producing $40 for every $1 spent. But – what that study doesn’t…
What is the biggest challenge with email marketing? “Getting email results” is the obvious answer – and I hope that’s the first thing that popped into your head. But… is…
