Are your email marketing metrics focused on your leads behaviors and interests? Do you know what your leads are doing after they click-through your email? What would be gained if…
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Category Archives: Marketing Automation
Stories from the trenches, typed in a tone of desperation and disbelief – that’s what we heard, when we started asking people if they were experiencing the same things we were…
I'm not here to prove to you that you need email marketing in your mix. According to Adobe and Direct Marketing Association, email yields $39 for every $1 spent. Moving...
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Segment your leads. We hear it, and we read it, all over the web. I'm betting that 8 out of 10 marketing consultants have told their customers that they need...
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The "2015 Lead Nurturing Benchmark Study" has been published by the nice people over at DemandGen, their second annual report. Here are some of the "main findings" of that report, in...
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Do you know how your landing pages are performing? Identifying what works, causing your visitors to stick around is the all-important step to converting more leads. In this session Margaret Johnson and...
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If you own or work for a small to medium sized business you know what it’s like to wear many hats. And, so do we! Before lunch you may have...
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