Are you getting the results from your email marketing that you want? Are your results getting worse? Here’s a cure for what might be ailing you… If you’ve got a…
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Category Archives: Marketing Education
A diamond is a reader’s best friend [remember this tagline]. When it comes to writing relevant content for your audience, making the main point quickly is essential. As the pace of our lives…
Does your website communicate more like a dollar store or more like a highly specialized store that attracts your perfect potential customer and not visitors who have no interest in…
Want better engagement? Then you’ve got to segment. Do I sound like a broken record? You know this, right? You might be saying, “I AM segmenting and it’s not working!”…
By now you’re familiar with the ins and outs of email marketing, so I thought it would be fun to examine why people open and respond to emails from a…
Can you remember all the Super Bowls that have ended with “The kick is up…and it’s no good!” How many times have we seen a team so prepared for greatness only…
The "2015 Lead Nurturing Benchmark Study" has been published by the nice people over at DemandGen, their second annual report. Here are some of the "main findings" of that report, in...
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Do you know how your landing pages are performing? Identifying what works, causing your visitors to stick around is the all-important step to converting more leads. In this session Margaret Johnson and...
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Cue the bugles! Release the balloons! Break out the champagne! The open rate on your latest email is at 40% and still climbing! Ever have one of those days? How...
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If you own or work for a small to medium sized business you know what it’s like to wear many hats. And, so do we! Before lunch you may have...
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