Can you remember all the Super Bowls that have ended with “The kick is up…and it’s no good!” How many times have we seen a team so prepared for greatness only to lose the Big Game by a fraction of an inch? Now use this football example and tie it in with your email deliverability.

Let me expand on what I mean. Say you’ve spent a copious amount of time building a strong, qualified list. You’ve crafted this beautiful email that is sure to be the envy of all readers. You deploy it with expectations of announcing to the nation “I’m going to DisneyLand!” But your golden email, well, has missed wide right…into your recipient’s Gmail account’s promotions tab or spam folder. Once again, greatness has fallen! This crisis is why we brought in one of the email industry’s heaviest hitters to help us crack the case of missing emails and to shed light on our email deliverability snafus.

Chris Lang, nationally recognized as one of the foremost authorities on email deliverability, sits down with Kim Albee to expose the Top 10 indicators that send your emails into Gmail’s promotions tab or Spam Folder. 

Chris Lang, nationally recognized as one of the foremost authorities on email deliverability, sits down with Kim Albee to expose the Top 10 indicators that send your emails into Gmail’s promotions tab or Spam Folder. 

This happens more than you think, especially now that Google has created about 400-450 algorithms which calculate your emails’ deliverability based on what our guest speaker terms “indicators of quality.” If Google deems your email not worthy of an open, guess what happens? You guessed it! Right into the Promotions tab, or worse yet, the Spam folder!

A “Holy Cow” email tidbit: almost 60% of all email lists are comprised of Gmail accounts. This includes corporate domains that are hosting with Google – think Google Apps! So… don’t think this doesn’t apply to you because you see mostly domain-based emails in your list. You don’t know where they might be going…

Chris has been described by many as the “Email Delivery Detective” for his e-forensic ability to solve even the toughest email homicide cases. Here are just a few of the cases he talks about:

  • “The Case of the Disappearing Unengaged Recipient.” Don’t be too quick to delete your unengaged members. Find out why.
  • “Pitch Fest: The case of the missing email that bragged too much.” Why you never turn your emails into a pitch fest.
  • “Whatever Happened to Open Rate?” The 20-year cold case that led to the capture of the 20% open rate.” Detective Chris unveils his proven ways to penetrate inboxes and get noticed.

Now for the real “aha” moment! Chris calls it: “Delivery-Ability.” This great insider know-how is capped off by a great Q & A session after the webinar. He fields questions and gives solutions to common email deliverability problems that everyday users experience with every send. It’s hundreds of dollars worth of advice for FREE!

Please post your questions in the comments section below; we will be monitoring and responding.

Bonus material:
The importance of whitelisting: www.whitelist.guru
Chris’s full program: Email Delivery Jedi

About Jason Hoelzel

Freud would've diagnosed him as a "walking conundrum." We just call him Jason. He's a blossoming copywriter and marketing automation specialist who enjoys surfing, golfing, sarcastic bantering, and eating boatloads of guacamole. Jason has the ability to turn any frown upside down with his clever one-liners and radiant smile ;)

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