Aren’t auto-responders the same as lead nurturing?

By February 27, 2016 No Comments

No, they’re not the same. This gets confusing because many people use the terms interchangeably – and many email service providers like you to think that auto-responders are the same as nurturing leads – because they DON’T DO actual lead nurturing. Read this blog post and this blog post (each will open in a new tab) for more information about the differences.

About Margaret Johnson

Margaret is a business and technology veteran who started marketing accidentally nearly three decades ago - when she was five and a true marketing prodigy (ahem). When not coming up with awesome ideas, presenting webinars, or teaching about marketing, she's living with two cats, a crotchety fellow, and a house full of antiques and collectibles. She does not use Pinterest.

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