How do you handle duplicate email addresses?

By February 27, 2016 No Comments

The specific question referred to migrating to WPMktgEngine from a current email service provider, and yes, if you’re coming to WPMktgEngine from one of those list-centric providers, your exports of your lead lists may well lead to duplicate email addresses. WPMktgEngine de-duplicates the lead list based on email address, so we won’t import a lead more than once (but we WILL update a lead if new information is included in subsequent imports – which you want).

The other situation that occurs is that a lead in your system might have two different email addresses. If that happens, you can merge those lead records together and identify the lead’s primary email address to which your emails will be sent.

About Margaret Johnson

Margaret is a business and technology veteran who started marketing accidentally nearly three decades ago - when she was five and a true marketing prodigy (ahem). When not coming up with awesome ideas, presenting webinars, or teaching about marketing, she's living with two cats, a crotchety fellow, and a house full of antiques and collectibles. She does not use Pinterest.

Turbocharge Results | Get Your Marketing Engine Buy Now