Is a lead the same as a contact?

By November 30, 2015 No Comments

A lead is any single person for whom you have an email address who is being tracked in your WP Marketing Engine. Everyone is a lead, and there is no differentiation between contacts, customers, prospects, etc. in terms of how we refer to them. Any single lead can exist in different lead types or “buckets,” but remember, every lead exists in the system ONLY ONCE – so your view of a lead is comprehensive, complete, and actionable.

About Margaret Johnson

Margaret is a business and technology veteran who started marketing accidentally nearly three decades ago - when she was five and a true marketing prodigy (ahem). When not coming up with awesome ideas, presenting webinars, or teaching about marketing, she's living with two cats, a crotchety fellow, and a house full of antiques and collectibles. She does not use Pinterest.

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