A lead is any single person for whom you have an email address who is being tracked in your WP Marketing Engine. Everyone is a lead, and there is no differentiation between contacts, customers, prospects, etc. in terms of how we refer to them. Any single lead can exist in different lead types or “buckets,” but remember, every lead exists in the system ONLY ONCE – so your view of a lead is comprehensive, complete, and actionable.
Is a lead the same as a contact?
