With WPMktgEngine’s centralized lead database, you have full visibility within each lead’s record on EVERY activity they’ve taken, from what emails they’ve received to how they answered a poll in a webinar (with the Go-to-Webinar integration installed, of course). Lead activities tracked include, among other things – page visits, which pages were visited, forms filled out, time spent on your site, nurturing sequences sent, downloads taken, lead types they’re in, and much more. You can also create and capture CUSTOM information about your leads. In addition to all that, our social augmentation feature even finds a lead’s social media profile and incorporates it into the lead record. Your lead’s complete profile is in one place, in one system.