What is lead nurturing?

By February 27, 2016 No Comments

Lead nurturing is sending a series of emails to a lead based upon their activity; their behavior.  For example, lead nurturing allows you to trigger leads into a nurturing sequence (with emails that are sent on specific days after the triggering action is taken – like they visited a page, downloaded a file, shared you on social, attended a webinar, etc.).  With WPMktgengine you can start someone into a nurturing sequence, and when they take the action you want, you suspend and can trigger into a different nurturing sequence – as one way to think about it — and/or you can totally control through our Smart rules and actions, which give you even more power.

About Margaret Johnson

Margaret is a business and technology veteran who started marketing accidentally nearly three decades ago - when she was five and a true marketing prodigy (ahem). When not coming up with awesome ideas, presenting webinars, or teaching about marketing, she's living with two cats, a crotchety fellow, and a house full of antiques and collectibles. She does not use Pinterest.

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