You talk about “attractors.” Are they the same as “lead magnets?”

By February 27, 2016 No Comments

They sure are! Some people also call them “ethical bribes,” because you are offering valuable content in exchange for a site visitor’s email address. No matter what you call them, attractors are valuable bits of content that are behind a “gate” – a form that your site visitor must fill out in order to access that content. (Also remember that your sales literature should NEVER be behind a gate. It should be freely available on your site.) Highly valuable gated content (attractors) is one of the BEST ways to get site visitors to become leads.

About Margaret Johnson

Margaret is a business and technology veteran who started marketing accidentally nearly three decades ago - when she was five and a true marketing prodigy (ahem). When not coming up with awesome ideas, presenting webinars, or teaching about marketing, she's living with two cats, a crotchety fellow, and a house full of antiques and collectibles. She does not use Pinterest.

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