They sure are! Some people also call them “ethical bribes,” because you are offering valuable content in exchange for a site visitor’s email address. No matter what you call them,…

It refers to the practice of batching up all of your leads and blasting the same email out to all of them, regardless of their interests. It’s pretty much standard…

No, they’re not the same. This gets confusing because many people use the terms interchangeably – and many email service providers like you to think that auto-responders are the same as…

Lead nurturing is sending a series of emails to a lead based upon their activity; their behavior.  For example, lead nurturing allows you to trigger leads into a nurturing sequence…