There are major issues with LeadPages and Click Funnels, and if you don’t think this through, you could be trapped and screwed from a marketing standpoint.
I know, harsh words, right? But Click Funnels is saying, “you don’t need a website, just use Click Funnels…” And we’re seeing a LOT of people using both LeadPages and ClickFunnels in a way that could massively harm their marketing results in the future. Better a slight headache now, than a HUGE migraine later, right?
It’s the same issue that became apparent when some internet marketing “experts” advocated, “When you can have a Facebook page… who needs a website?” I even saw people training small businesses and entrepreneurs to NOT have a website, but just put up a Facebook page. Hindsight being 20/20, we all know that was a disaster for people who built a huge fan base (but highly lucrative for the folks who trained people to build their business on a Facebook page), when Facebook decided to pull the rug out from under them and charge for exposure to the fan base that they worked so hard to build. It was all rented property, and the landlord changed the rules! The small businesses and entrepreneurs who followed this advice fell further behind their competition, while the “experts” moved on to the next “big” thing to advocate.
But something more damaging is now happening — and it will impact your results and possibilities that you aren’t thinking about when you’re thinking, “I need something easy!”
I’m not knocking LeadPages or ClickFunnels — they are great solutions for building pages – which was a major pain in the butt for most marketers.
But here’s the problem: people are using a subdomain of LeadPages and ClickFunnels, rather than using their own (and OWNED) domain name. For example: wpmktgengine.leadpages.co/landing-page-url (“leadpages.co” is NOT your domain, it belongs to LeadPages).
Why is that an issue? Well… Here is a starting list:
1. SOCIAL MEDIA: If you are posting URLs to social media, using a [name].leadpages.co or [name].clickfunnels.com domain – things live FOREVER in social — what happens when a better service comes along? Or you decide to move/migrate to something else? What happens when you shut down your LeadPages or ClickFunnels account? Those links are DEAD. They stop working, and I’m sure that LeadPages and ClickFunnels aren’t going to provide you with a forwarding service.
2. Search Engine Optimization (SEO): You’re sacrificing SEO goodness (your domain reputation and authority). When people share those pages, forwarding your posts, or re-sharing, all of THAT link goodness, is … benefiting LeadPages and ClickFunnels…NOT YOU, except in the immediate result of having someone potentially opt-in to your list through the page. But if you’re not using your own domain to serve your ClickFunnels and LeadPages pages (and have the ability to control the Title tag, H1’s, H2’s, and meta description), then you get NO residual benefits at all in terms of SEO.
3. EMAIL DELIVERY: Yep. You read that right. Did you know that email delivery to the inbox through Google (the largest ISP in the world now for hosting emails – so you want Google to deliver your emails to the inbox, right?), an algorithmic company at its core, is based on many factors OTHER than the email servers you are using to send your email (assuming those are well-managed servers).
Google email delivery algorithms are starting to look at the reputation of your sending domain. Let’s use WPMktgEngine.com as an example. Sending from email@example.com – Google is looking at the @wpmktgengine.com portion of the from address and assessing that DOMAIN’s reputation to help understand how it should “deliver” the email. So if you are using ClickFunnels or LeadPages for a lot of your pages – and using THEIR domain and not your own — watch out! You’re not building “engagement” for your domain and your inbox delivery could suffer. So – you can increase your opt-ins and build your list, but if your emails don’t make it to the inbox…. well… it’s a bit of a hollow victory. The rules are changing for inbox delivery (just like they did for SEO a few years back). Be sure you’re not setting yourself up for disaster in the future.
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There’s more, but I think you are getting the point. The lesson here is to OWN your domain, and to have any pages you are posting about on social media including a domain that is YOUR domain — not ClickFunnels or LeadPages. It’s possible to have your own domain with BOTH of these tools (ClickFunnels supports custom domain mapping, while LeadPages supports it ONLY if you use their WordPress plugin to serve the pages) — so do the work and get that in place.
Or you could find a tool that does this automatically – while making it as easy to create the pages, opt-ins, and pop-ups that will maximize your lead generation. That’s why WPMktgEngine is built from the ground up to integrate easily with your WordPress website.
The most important thing for you, is setting your business up for success, and understanding what you need that will allow you to drive opt-ins, deepen your engagement with your leads once you get them, and how build your authority and trust with them and increase your sales. There is a flow that you can harness — you just need to understand it so everything fits into place.
**Note: LeadPages announced on April 19, 2016 that it now has support for domain mapping. That’s great news! But it doesn’t matter for all of their customers who shared their LeadPages on social media using the [name].leadpages.co or one of their other domains. And they themselves are acknowledging the benefits of using your OWN domain… but you have to go through their steps to implement…. another tech headache!