“At this rate we run the risk of losing 25% of the marketing workforce to stress related death, which would not be good for the sales department.”
Marketers are Losing Their Minds
What Do Marketers Care About?
What Do Marketers Wish They Had?
Email Service Providers need to do better.
Furthermore, marketers are overwhelmingly unhappy with the level of functionality of their current ESP.
Ok Smart Guy, What’s the Solution?
Ask yourself what you might be missing out on from your current email service provider. Many ESPs claim to provide lead management and marketing automation, but often it is the surface level kind that let’s you send autoresponders and shows you who clicked on a link.
I’m talking about an effective product that provides you with enhanced lead generation tools, ability to highly segment your list and create individual nurturing sequences for those segments. Beyond that, you need to know what’s working, but not just who is clinking links. What is the result of those clicks? By clicking on a link, what action took place next?
Ask your ESP if they can provide you with:
- Comprehensive activity tracking across email and websites
- The ability to manage leads in a single centralized lead database (not a series of “lists” – but that’s a different post).
- Metrics that look beyond link clicks
- The ability to provide you with page views
If you aren’t getting these things from your ESP – take a look at WP Marketing Engine. Similar price as your ESP. But the functionality (and benefits) blows away the ESP “competition.” What could you gain? Your sanity (plus results)!